Humlens Beta
Localization platform and service

Take your product to every customer, in their own language.

Humlens localizes everything customers see: your app and website, store listings, ads, videos and help content. Run the platform with your own team, in your own cloud, or let our team do the work for you.

  • Platform or done-for-you service
  • Text, images, audio and video
  • Your brand glossary in every language
Your product Summer sale SALE Buy now Humlens MX · ES Rebajas de verano IN · HI गर्मियों की सेल JP · JA サマーセール AE · AR تخفيضات الصيف FR · FR Soldes d’été Platform · your team Service · our team

Our customers

What we localize

Everywhere customers meet your product

Customers buy from products that speak to them. Humlens covers every place they look, not just the website.

Two ways to work with us

Do it yourself, or have it done.

Run Humlens with your own team, or let ours run it for you. Both use the same platform and the same glossary, so you can start with one and switch to the other.

Product Humlens Platform

Run localization in-house

The Humlens app in your own cloud: workspaces for text, images, audio and video that share your glossary, your reviewers and your AI keys.

For teams with people to review and publish each language.

  • Text, image, audio and video workspaces
  • Glossary, knowledge base and QA checks
  • Repo sync, API keys and webhooks
  • Your cloud, or managed hosting we run
  • AI on your own keys, with no per-word markup
Service Humlens Services

We localize it for you

Our localization team runs the work on Humlens: we set up your voice, localize what customers see, check every language and deliver it ready to ship.

For teams launching a market without a localization team.

  • Glossary and brand voice set up with you
  • App, store, video and help content
  • Marketing ads made for each market
  • Every language checked before delivery
  • Delivered in the formats you ship
  • Your glossary and files stay yours
How a launch works

From one market to the next

The same five steps every time. The only question is who does each one.

Platform: your team Service: our team
  1. 1

    Pick the market

    Choose the languages, and the touchpoints customers there need first.

    Platform
    You plan it, with our help on the first call
    Service
    We plan it with you
  2. 2

    Set the voice

    Product names, brand terms, tone and reference docs go into the glossary and knowledge base.

    Platform
    Your team builds the glossary
    Service
    We build it, you approve it
  3. 3

    Localize

    AI drafts every language across copy, creatives, audio and video, with your glossary applied.

    Platform
    Your team runs the workspaces
    Service
    We run them for you
  4. 4

    Check

    QA runs catch glossary misses, missing placeholders and text that's too long, then a person reviews.

    Platform
    Your reviewers approve
    Service
    We review, you sign off
  5. 5

    Launch and keep up

    Export to your app, store and channels, and localize new content as you ship it.

    Platform
    Export, or sync with your repo
    Service
    We deliver, release by release
Growth solutions

Then make sure customers find it

A localized product still has to be found. Our team grows your search traffic and your visibility in AI answers, in every market you sell in.

The platform

A workspace for each kind of content

The software your team runs, and the software our team uses for you. Text, creatives, voice and video each get a workspace, all sharing one glossary, one set of reviewers and your AI keys.

All 9 features

Text and app strings

Copy, documents and app string files, translated with your glossary.

Explore text and app strings

Images and banners

Text found inside banners and product images, rebuilt per language.

Explore images and banners

Video dubbing and subtitles

Transcribe, translate, dub and subtitle videos inside your own cloud.

Explore video dubbing and subtitles

Audio and podcasts

Podcasts, voice notes and audio ads, transcribed and voiced in each language.

Explore audio and podcasts

AI clips

The best moments of a long video, cut into short clips.

Explore ai clips

Video summaries

Chapters, key points and a highlight video from any recording.

Explore video summaries
Why it works

Fast like AI, careful like a team.

Set up an agent per campaign or catalogue with its own instructions, glossary and model. Because the keys are yours, there's no per-minute or per-credit markup.

brief
"Make Hindi and Tamil versions of the Diwali banners. Keep the brand name and prices unchanged."
→ 12 banners · 2 languages · glossary locked

Sounds like your brand

Product names and brand terms stay fixed in every language, in copy, banners and voice.

Checked before customers see it

QA runs catch glossary misses, broken placeholders and text that won't fit, then a person signs off.

Your content stays yours

The platform runs in your cloud on your AI keys, and everything the service builds is handed to you.

No per-word markup

The AI bill is your provider's, at cost. We charge for the software and the work, not the words.

For the platform

Runs in your cloud

Humlens ships as container images and a Docker Compose stack. Run it in your AWS, GCP or Azure account, on your own servers, or on managed hosting we run for you.

App
Next.js app with video processing built in
Postgres 16
Projects, strings, users and settings
Redis 7
Translation queue and job status
S3 storage
Your bucket, or the bundled MinIO
Humlens
Signed releases + license file
Outside
Your cloud account · your VPC
AWS · GCP · Azure · on-prem
running
Localization
Postgres
Redis
S3 storage
AI provider keys
SSO / SCIM
Customer data, files and AI calls stay inside the dashed line.
Questions

About Humlens

Anything else? Ask us directly.

Should we use the platform or the service?

Use the platform if you have people who can review each language and want localization inside your own workflow. Use the service if you'd rather we did the work, or you're launching a market before you've built a team. Many teams start with the service and move in-house later on the same glossary.

Does any content leave our network?

On the platform, only the calls you make to your own AI provider. The app, database, files and video processing all run in your infrastructure. On the service, we work in a Humlens workspace set up for you, or in your own deployment if you prefer.

What can you localize?

App and site strings (JSON, YAML, properties, CSV and XML), documents and marketing copy, images and banners with text in them, and audio and video, including dubbing and subtitles.

Can we move from the service to the platform?

Yes. The glossary, knowledge base and files from the service are yours, and they load straight into your own Humlens deployment.

How is it priced?

The platform is licensed per team for a year, with AI on your own keys. The service is quoted per launch or as a monthly plan, based on your languages and content. Both are quoted on a short call.

Which market is next?

Tell us where you want to sell. We'll run a sample of your own content through Humlens and show you both ways to get there: your team on the platform, or ours doing it for you.

From the same team

Selling online? Meet Makeships.

Our apps for online sellers run the store, the warehouse and supplier buying, on the same self-hosted platform.